Killer Landing Page Optimisation Techniques & Tips

Have you faced situations where PPC and other Paid Search is not converting while organic traffic results in converting ? This might be a usability issue in your landing page and there might be numerous reasons why this happens.

Here are some of the main factors which might be causing this:

1) Is your Search engine optimized content on the landing page having too much length ?
2) Have you mentioned the highlights of the product/service clearly ? Using a bullet point will make visitors see the features/highlights quickly
3) Do you have more than one call to action ? A visitor should be able to book from the landing page whenever he feels that this is the right product which he has been looking for. Visitors behavior changes from person to person and there should be some
4) We all know that this is a fast paced world so the landing page should be well optimized to give the customer a quick value proposition why he should book our products/services.
5) Loading time of the landing page is an important factor. The desired loading time would be around 10 seconds for a well optimized landing page.
6) Don't repeat content as this will make visitors think that the site is not having valuable information.
7) Design the landing page in such a way that it captures the attention of the visitors as soon as he enters the page and also communicates the primary value proposition to the visitor within the least time.
8) Test different versions of content to attract visitors and test which sort of content is working in PPC campaigns. Use seperate landing pages for PPC with the outcomes.

You can now optimize your landing page based on the above 8 main factors which affects the conversion from Paid Search. You can also do a A/B testing and multivibrate testing to find which landing page is getting more conversions from Paid Search.

Internet is fun with social media

Today each and every child is aware about the latest digital technologia. I used to see the radio when I was a kid. Every house had a radio in that time, after sometime I started to TV. The same way I used to see VCR then came DVD players. I also saw big personal computers (PC's) then the size became small with laptops and netbooks. In my childhood I have seen people writing inland letters and postcards then all of a sudden I started to see people interacting through emails. Technology is developing so fast and we all need to stay updated with the latest technologies. I am so lucky to have been in the digital technology era. The greatest invention of digital technology era is mobile phones. I have seen telephones in my house then after my college days I started to see mobile phones. The mobile phones was then replaced by smart phones and tablets. The most important use of smart phones is that you can keep connected with your friends and family on the move. I am now able to interact with all my friends through my mobile internet.

The most useful thing on mobile is the applications. Every smartphones have a wide range of inbuilt applications. Google Android operating system is reliable and supports a wide range of applications. For me Internet is an inevitable thing as I am working in online marketing industry. Digital media is an advanced version of Internet. In digital media you need to stay connected to digital media through latest technology gadgets. Internet is so fun even when you are marketing. The social media marketing and community management allows me to interact and build strong relationship with people across the world.

Another great way to use internet on mobile is when you are travelling abroad. Vodafone offers smart plans for using mobile aboard.

Today each and every person spends atleast 1 hour on Internet. Soon we will see a generation that will say "I cannot lead a life without internet".

This post is my entry to the Internet is Fun contest by Vodafone in Indiblogger. To learn more visit  www.vodafone.in/fun

Google+ rolls out new version of its profile and pages

Search giant Google has made its intention clear to take up the social media space with Google+, the social network. The most noticeable change is the navigation ribbon on the left. Hover over an icon to get started. The navigation ribbon has all the most used features like games, photos and your personal profile. Google plans to retain its social network users by providing them a pleasant experience. Hope the move to offer more customized experience on the social network keep users interested in Google+.

The search giant now boasts that it has 170 million users since it’s 2011 launch.

The new design also tries to promote the hangout feature. There is a new dedicated hangout page on the site that users can easily access and join on-air video chat hangouts.

If you are a Google+ user then you should be aware of the changes. What do you feel about the new redesign of Google+ ? Is the design strong enough to retain existing users and attaining more users to compete with Facebook ? Do leave your comments.

Build your brand identity using Google Plus

Businesses have been waiting long for the release of Google+ business pages. Finally Google has opened the Google+ pages. Business can start using the business pages for managing their brand identity. The Google+ page is open to all businesses irrespective of brands, products, local businesses and other businesses. Here is Google’s definition of Google+ pages

“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello,”

Google+ page is a lot similar to Google+ profiles but pages don’t support notifications and will not allow you to add people to circles until your page is already added to that person’s circle.

Below is the Google+ Page of Toyota USA

One of the first and foremost thing you should do after creating a business page is to link that business page to your website URL and also link the page from your website. You need to use rel=”publisher” tag when you are linking from your website. You can link in two ways.

You can also add images to your Google+ page photostrip. Below is the step:
To create a ‘photostrip’ effect, click on the blue ‘edit profile’ button and then click ‘Add some photos here’.
The next most important thing is to create a custom URL using http://gplus.to/
The orginal article can be viewed at Sexy Social Media

Pearl spot fish fried in banana leaf - Karimeen Pollichathu

The most delicious dish I have experienced is Pearl spot fish fried in banana leaf (Karimeen Pollichathu) in Grand Hotel Cochin. Pearl spot fish (popularly known as Karimeen) is a tasty fish whether it is fried simply or fried in banana leaf. The dish is so popular in Kerala, God's Own Country. You can get the dish in star hotels as well as toddy shops. Here is step by step guide on how you can make delicious Pearl spot fish fried in banana leaf

Serves: 4

Ingredients

Pearl Spot Fish/Karimeen - 4 fish cleaned and side slit

Coconut oil - for frying

Tender banana leaves - to wrap the fish in while cooking

Method of cleaning pearl spot fish:

1)Slice the thick coating of thick scales on pearl spot fish with a sharp knife.

2)A cutting board can be used to rub the fish. Use salt while you rub the fish against a rough surface. Do clean inside out.

3)Wash the fish in clean water and then soak it in curd/lemon juice to get rid of bad smell of the fish.

4)Take the fish out of the curd/lemon juice after half an hour. Wash the fish again in clean water.

5)Make side slits through the fish.

Ingredients For the paste:

Shallots - 10

Onions - 1 big

Ginger - 2" piece

Garlic - 10 cloves

Chilly Powder - 1 tablespoon

Pepper powder - 2 teaspoon

Vinegar - 2 teaspoon

Curry leaves - 2 strands

Salt - As needed

Preparation Method

Grind together pepper powder, shallots, ginger and garlic into a coarse paste.

Add chilly powder, turmeric and salt and little water to make the masala to a paste form.

Rub it all over the fish inside out.

Wrap the fish in banana leaf

Leave it covered for half an hour for the masala to be absorbed into the fish.

Fry it in coconut oil on both sides, until it turns dark brown.

Serving Method

Serve hot in a plate along with the banana leaf with onion rings, tomatoes, cucumber and a piece of lime.

Below is a video on how a prepare pearl spot fish fried in banana leaf is prepared in toddy shops.

The video courtesy goes to Welcome to Kumarakom

This is my entry for the Master Chef Contest on IndiBlogger.

Gamification - Is it the era of website check-in ?

One True Fan is a new social media start-up that use social gaming technique to make users part of the single social graph. Social gaming is expected to be the next biggest thing as it integrates with social media. The game theory used in the website makes it stand out from other networks. The check-in’s you perform on every website you visit to achieve points.

You can increase your points with more check-in’s. Social sharing and other activities done increases your social score. The current leader is named as “One True Fan”. An email is send to the person who lost the position when someone else grab his position to become the leader.



The One True Fan website have lot of features which enable users to check out pages that are shared by other users. There is a player log option which helps the players to check what all activities they have done. The player log feature also let the players know how many points they earned, which level they have reached and what all awards they have one. The next feature is fanned site which helps to track which all websites have been fanned by each player. The website also have a feature to add friends.

If you would like to automatically update the pages shared then you can download the browser addon and install that. This will be much useful as you won’t have to log in each time you want to become a fan of that page. You can now start browsing the web and see OneTrueFan in action. There is also an option to install One True Widget on other website. Copy and paste the script before the close of tag of your website and you are well to go.

One True Fan allows to stay connected with your social circle. It shows allows you to see your social circle live on the websites that you visit. I hope that lot of publishers start to realize the benefits of the website. It is really interesting to know what type of website other people in your social circle are visiting. If you haven’t tried out One True Fan then you are missing what’s hot topic among your social circle.

Read my originally posted on Sexy Social Media

Cochin Tweetup

Cochin Twestival 2010 will be held on 25 March, 2010 from 5 PM to 8 PM at Somewhere Else Cafe. Cochin Twestival is, in short, a Twitter Festival.

RSVP for Cochin Twestival

Hearing the word 'Twestival' for the first time?

It is a mega tweet-up with lots of things added. In short, it is a Twitter Festival. Twitter Festivals or Twestivals happen all around the globe once a year. There are basically two types of Twestivals: Twestival Global & Twestival Local. Twestival Global is one day, one cause all around the world and Twestival Local takes place over a weekend where cities are encouraged to support a local cause. Both versions have international momentum, but the real power of Twestival is when everything comes together on one day, giving focus to an important cause, the cause being different every year.
Cochin Twestival

Venue

Twestival Cochin 2010 will be held at Somewhere Else Cafe. For more details, go here

Registration

You can register for the event in the Facebook Event Page.