tag:blogger.com,1999:blog-50769212216728732502024-02-06T19:29:56.006-08:00SEO Services Kerala | Social Media Branding Services India | Social Media Marketing IndiaSocial Media Branding Services India - Know the latest SEO news, social media updates and search industry news.Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.comBlogger44125tag:blogger.com,1999:blog-5076921221672873250.post-4045896139687350382014-09-15T21:25:00.001-07:002014-09-15T21:41:36.931-07:00Content for customer is the King !<div dir="ltr" style="text-align: left;" trbidi="on">
Content is considered as the king when it comes to online marketing. I
do better say content was the king, is the king and will be the king
forever.<br />
<br />
Every online marketing professional should learn the fact
that content is for the customers. Companies invest huge amount of
money in content marketing strategies but seldom check if the content is
made for the customer needs. There are various channels for marketing
your content but you only have a single chance to impress the potential
customer. Make sure your content is for customers rather than just
promotional material. To be effective you need to offer content that
meets the customer requirement. It is always important to create
appealing content that impress the potential customer and meet his/her
needs. Companies should learn the best way to present their content to
visitors.<br />
<br />
The next step is to learn which is the best channel to
market your content, where your potential customers are and ways to
engage with them. In this era of digital media you need to stay updated
with new channels like LinkedIn, Twitter, Pinterest, Google+ etc. that
created large user base within short span of time.<br />
In the end,
it’s not about spending huge amount for content marketing but is all
about creating the right content, targeting the right audience and
marketing it in the right channels.<br />
<br />
<b>Good luck with your content marketing strategy!</b><br />
<br />
<b>The original post is done on LinkedIn - <a href="https://www.linkedin.com/pulse/article/20140623131132-29921040-content-marketing-focus-on-visitors-not-the-volume?trk=prof-post">Content Marketing: Focus on customers not just volume</a> </b></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-89737388655494097292013-08-25T03:07:00.000-07:002014-08-24T22:18:02.512-07:00Fragrance of Life<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="text-align: left;" trbidi="on">
<blockquote>
“Memory is the diary we all carry about with us.” ~ Oscar Wilde</blockquote>
Nostalgic memories with fragrance are part of life and it travels with us throughout our life. Nostalgic memories childhood with fragrance are the best memories to cherish. I too had memories with fragrance in my childhood that I love to cherish throughout my entire life. One such memory with fragrance of childhood is of our living room in our sweet home. We had a wonderful living room where me and my brothers used to play games, quarrel with each other and have fun. Every family will be having a living room that is decorated in the most beautiful manner. I am so fond of our living room that I remember the fragrance each and every small thing in my living room from flowers to floor mat. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW-4CgtFxXpf_irB9bJHhJW5i1rH4igQ2OhyphenhyphenW5SuZF16HLI4V6MX_3MoeFyn0-nZhrmTUMhR14zCk9t0JvT50ij-R0Cho2z9y4mIB2pg_2AFHo8gu2T42ZiQdCgnrmv0RH_Bz5crakuuY/s1600/Living+Room.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW-4CgtFxXpf_irB9bJHhJW5i1rH4igQ2OhyphenhyphenW5SuZF16HLI4V6MX_3MoeFyn0-nZhrmTUMhR14zCk9t0JvT50ij-R0Cho2z9y4mIB2pg_2AFHo8gu2T42ZiQdCgnrmv0RH_Bz5crakuuY/s320/Living+Room.jpg" height="213" width="320" /></a></div>
</div>
(Image Courtesy: <a href="http://commons.wikimedia.org/">http://commons.wikimedia.org</a>)<br />
The second fragrance that comes to my mind is of the beautiful jasmine flowers my mother used to keep in our room. I truly love the fragrance and always used to wonder that pleasant smelling flowers will float on the breeze throughout our room and trigger my enthusiasm to study. <br />
<br />
This blog post is written for "Smelly To Smiley!" contest by <a href="https://www.facebook.com/AmbiPurIndia">Ambi Pur</a> on Indiblogger.<br />
<br />
Share your nostalgic memories you associate with different smells or fragrances in your home.</div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-26526092998852901042013-08-08T04:34:00.000-07:002019-10-21T22:25:41.251-07:00Why should brands know the art of social media storytelling ?<div dir="ltr" style="text-align: left;" trbidi="on">
Social media marketing is all about social media storytelling. Brands needs to engage with their followers and fans more often with interesting stories that keep the conversation live. The amount of interest your brand’s story generates on
social media networks impacts the effectiveness of your social media marketing
strategy.<br />
<br />
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Connections in social media are really important when it
comes to marketing your brand’s products and services.Make your connections strong and solid on every social media network like Facebook, Twitter, Google+ and LinkedIn. The story content of your brand should be interesting enough
to generate <span class="hscoswrapper">more conversation and engagement.</span>
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<![endif]--><u><b>Steps for Social Media Storytelling </b></u><br />
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<br />
1. Listen to your brand followers and fans as often as you can.<br />
2. Set goals for your brand’s social media marketing campaign.<br />
3. Brainstorm stories that relate to your brand. Tell the brand story
visually as you can.<br />
4. Measure brands social media success with specific metrics. Learn from social
media mistakes and social media wins. <br />
5. Repeat. Listen online for reactions and try new story telling tactics with
your knowledge and experience. <br />
<br />
Connect with me on LinkedIn - <a href="https://www.linkedin.com/in/digitalmarketingkerala/">https://www.linkedin.com/in/digitalmarketingkerala/</a><br />
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Connect
with me on LinkedIn - http://in.linkedin.com/in/cijoabrahammani - See
more at: http://bewithcijo.blogspot.in/#sthash.oOsOZxEQ.dpuf</div>
<div id="stcpDiv" style="left: -1988px; position: absolute; top: -1999px;">
Connect
with me on LinkedIn - http://in.linkedin.com/in/cijoabrahammani - See
more at: http://bewithcijo.blogspot.in/#sthash.oOsOZxEQ.dpuf</div>
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Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-85685398842867788632013-08-02T05:23:00.000-07:002013-08-02T05:28:36.667-07:00Social Media Marketing is Not A Fad !<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]-->The best way to measure your brand’s influence in online marketplace is to do a deep analysis of your competitor’s performance in social media. A social media competitor analysis is highly important if you want to leverage social media is the best possible manner. Identify new social media opportunities and ways to engage with your fans and followers is highly important in social media marketing. Standing out in the race is as important as staying ahead in the race. Social media story telling is the best way to stand out. Do competitor analysis to find out if your brand stands out.<br />
<br />
<b>When Should I perform Social Media Competitor Analysis?</b><br />
<br />
Information is vital when you want to stay ahead of your competitors in online space. Always keep in mind that the social media competitor analysis you perform is to analyze how your brand is performing in social media space against your competitors. Sometimes your brand will be performing badly or else your brand will be performing well. The main reasons to do social media competitor analysis:<br />
<br />
1. To know how well your competitors are engaging in social media<br />
<br />
2. To identify opportunities your competitors are missing<br />
<br />
3. To learn the overall social media market for your brand<br />
<br />
The study will help you to self-motivate and attain success in social media space.<br />
<b><br />When and where to start Social Media Marketing?</b><br />
<br />
Once you have gathered all the information about potential customers and major competitors in social media it is the right time to start. To start you need to focus on social media networks where your potential customers. Let’s say Facebook, Twitter, Google + etc. Make sure you don’t miss the right network where you potential customers are.<br />
<br />
<b>What are my Social Media Marketing objectives/goals?</b><br />
<br />
You need to have clear objectives/goals before you start your social media campaign. The social media campaign strategy should be made based on your brand’s social media marketing objectives/goals.<br />
<br />
<b>How should I measure Social Media ROI?</b><br />
<br />
The biggest challenge of every social media campaign lies in the effective measurement of ROI. The clear objectives/goals you set come handy while you measure social media ROI. If you campaign was able to meet your key performance indicators and set objectives/goals then your social media campaign was a success. You can use different tools to measure social media success. Google Analytics provides traffic from social media channels.<br />
<br />
<b>Conclusion</b><br />
<br />
Social media marketing can be helpful when you do it in the right way with competitor analysis, social media strategy, social media objectives and social media measurement. <br />
<br />
Connect with me on LinkedIn - <a href="http://in.linkedin.com/in/cijoabrahammani%E2%80%8E">http://in.linkedin.com/in/cijoabrahammani </a></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-15070862105387143112013-07-25T01:24:00.000-07:002013-07-28T21:25:19.774-07:00Why should every business have a social media marketing strategy ?<div dir="ltr" style="text-align: left;" trbidi="on">
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</xml><![endif]-->Social Media have captured all business decision makes and
it is highly important to be present on social media websites. <span style="mso-spacerun: yes;"> </span>If you haven’t been on social media then you
are definitely a step behind your competitor.<br />
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According to eMarketer, more than 1.4 billion people
worldwide used social media or social networking sites in 2012. The usage will
increase in 2013 with more and more companies getting into social media. Social
media is a new channel to reach the global audience in a faster way.<span style="mso-spacerun: yes;"> </span>Companies of all sizes need to have a
presence in social media. A mere presence won’t just help but a strong social
media strategy is going to help your business reach global audience and the new
channel will drive new customers.</div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Begin With Social
Media Monitoring</b></div>
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<br /></div>
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The first and foremost thing for any business is know where
your potential customers are. Social media monitoring will help you select the
best social media platform where your potential customers are. New social media
platforms like Google+ have more than 343 million users but it is still not
leverage by brands effectively. The best way to enter social media marketing is
to build your business presence in social media platforms that have potential
customers and that have been less leveraged by competitors. This strategy will
give you an edge on your competitor’s social media marketing strategy. </div>
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<b style="mso-bidi-font-weight: normal;">Social Media Goals
& Measurement</b></div>
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The most important business objective of any business is to
acquire leads/ conversions. A social media marketing campaign should also
generate leads/ conversions.<span style="mso-spacerun: yes;"> </span>Keep your
social media goals set in a clear manner that meets your return on investment.
Social media results can be measured easily with your brand mentions, traffic
to your website and leads/ conversions from your social media platforms. Google
have now gone a step forth by providing social reports that measure referring
traffic and lead/ conversion to your websites. </div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Integrate Social
Media with Search Engine Optimisation </b></div>
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Search engine optimization and social media marketing are now
like fingers of same hand. You need to keep your search engine optimization strategy
and social media marketing strategy on same page in the same direction to
enhance better results.<span style="mso-spacerun: yes;"> </span>Every social
media marketing campaign should have optimized keywords that attract more user engagement
and thereby more leads/ conversions. </div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">SoLoMo - Social Local
and Mobile</b></div>
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<br /></div>
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Now it is the era of social, local and mobile. No local business
can survive without social media and mobile platforms. Make your social media
strategy for mobile users as social media marketing campaigns are never
complete without mobile users. The increased use of Smartphone and tablets make
it really important for you to create social media campaign that goes well with
mobile phones.<br />
<br />
Connect with me on LinkedIn - <span style="color: black; font-family: "Helvetica","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><a href="http://in.linkedin.com/in/cijoabrahammani%E2%80%8E">http://in.linkedin.com/in/cijoabrahammani </a></span></div>
</div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-91474193729198687962013-07-23T04:50:00.000-07:002013-07-28T21:26:12.562-07:00How to be successful on social media ?<div dir="ltr" style="text-align: left;" trbidi="on">
Social Media is a wonder
world where people spend hours of time each day updating status, sharing news,
interacting with friends and connecting with new people. To manage social media
effectively everyone needs a social media plan.<br />
<br />
<b>Know your connections and interest</b><br />
<br />
It is always important to know who your connections are on each social network. The specific set of interests your connections share with you in each social network. Create content based on your connections and their interest. Share the content with specific connections who are interested in the particular content you are sharing and it will help your content reach virally to more people with same interest.<br />
<br />
Social media is like word of mouth and it is highly important to share content that is of interest to users. Keep in mind that people care about topics that are of interest to them.<br />
<br />
<b>Know when to share</b><br />
<br />
Knowing your social media contacts as well as their interest is important but it is also important to know when to share content on social media website. Social media is all about engagement and it is therefore important to share content at right time.<br />
<br />
<b>Measure your success</b><br />
<br />
It is important for professionals to measure the success of their social media platforms. Use a social media tool to measure your social media success.<br />
<br />
Connect with me on LinkedIn - <span style="color: black; font-family: "Helvetica","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><a href="http://in.linkedin.com/in/cijoabrahammani%E2%80%8E">http://in.linkedin.com/in/cijoabrahammani </a></span><span style="color: black; font-family: "Helvetica","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><a href="http://in.linkedin.com/in/cijoabrahammani%E2%80%8E"></a></span></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-80233520178275691892013-07-17T22:30:00.001-07:002013-07-17T23:20:50.987-07:00Innovative Social Media Browser for latest Internet News, Updates and Blog Posts<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj70xdqV06geolG-nrx_U3P23s77-h2h42kLAiLHwmydJ0kG3gVEoIpknfraa4EZWzAoBJ1zJOUXvd2JDvAIvsvDI22x4xMdXLS9igqxq2-nqMQRm0Y0xybLRuFZnIBEtDPmoVnaW6-9zM/s1600/rocketmelt.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj70xdqV06geolG-nrx_U3P23s77-h2h42kLAiLHwmydJ0kG3gVEoIpknfraa4EZWzAoBJ1zJOUXvd2JDvAIvsvDI22x4xMdXLS9igqxq2-nqMQRm0Y0xybLRuFZnIBEtDPmoVnaW6-9zM/s1600/rocketmelt.JPG" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
There was always the need for a social web browser as we all use a lot of social media and social networking as part of our day to day life. Flock was previously claimed to be a social browser but lately users lost interest in flock. One of the possible reasons that made users to leave flock was the frequent crash of the browser.<br />
<br />
I think RockMelt won’t have the crash issue. RockMelt is a Chromium project based web browser. RockMelt has surely set up the path for social web browsers (I do say the future of internet browsers). The Internet Explorer 9 which is in its beta stage is going to use pining feature (to pin websites means to grab websites from the tab and drag them down to the taskbar). This feature won’t make IE9 a browser with social integration even though the pining feature is cool.<br />
<br />
The registration to the new browser is simple and it is via Facebook authorization. I liked the idea of using a social network for registration purpose. The new browser has already become popular by the name “Facebook Browser”. The browser has already been a viral success as we can already see tons of tweets and likes for the brand new browser. Let us know listen to what the RockMelt team have to say about their brand new social web browser.<br />
<br />
Some limitations of RockMelt are:<br />
<br />
1) As of now RockMelt supports Google as the default search engine.<br />
<br />
2) RockMelt loads a facebook application everytime it is loaded. The browser is using facebook extensively. This helps facebook to know everything you do on the web starting from search to which all pages you visit including all your social media accounts. Moreover we have already accepted RockMelt to share information with facebook when we accepted the facebook integration to download the browser.<br />
<br />
RockMelt might be a perfect social web browser even-though they have some limitation now. RockMelt is in its beta stages and I do think that the development team might be planning to implement ways to improve privacy as well user experience of the new social browser.<br />
<br />
According to the developers<br />
<br />
<blockquote>
RockMelt does more than just navigate Web pages. It makes it easy for you to do the things you do every single day on the Web: share and keep up with your friends, stay up-to-date on news and information, and search.</blockquote>
<br />
The main question the social web browser raises is “Will RockMelt be able to gain the market share with so many browsers out there?"<br />
<br />
My original post on RockMelt appeared in www.sexysocialmedia.com - <a href="http://www.sexysocialmedia.com/is-rockmelt-the-future-internet-browser/">Is RockMelt the Future Internet Browser?</a></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-69588150384137179392013-07-16T04:52:00.000-07:002013-07-17T22:33:14.084-07:00The Importance of SEO Services<div dir="ltr" style="text-align: left;" trbidi="on">
Search Engine Optimisation services is all about improving the visibility of a website and its webpages in search engines like Google, Bing, Yahoo etc. Search Engine Optimisation (SEO) will also improve the traffic to the website that is well optimised for search engines as users can easily find the website whenever they perform a search through search engines. Optimizing content is highly important as to refine your website to secure a strong presence in search engines. Onsite and Offsite SEO tactics are used by search engine optimisation consultants to make your website shown for relevant searches made on search engines. Each website is unique in its features and a better SEO consultant knows to optimise each website according to the need.<br />
<br />
Onsite SEO (On-page SEO) is done on the website while Offsite SEO (Off-page SEO) is done outside the website. An effective search engine optimisation strategy is highly important to optimise any website. The major tasks an SEO consultant performs on the website are:<br />
<br />
1) Website Analysis to perform Search Engine Optimisation (SEO)<br />
2) Keyword Research<br />
3) Competitor Analysis<br />
4) Content Optimisation<br />
5) Title and Meta Tag Optimisation<br />
6) Google Analytics Set Up<br />
7) Robots.txt and XML sitemap creation<br />
8) Link Building Campaign<br />
9) Content Marketing <br />
10) Social Media Marketing<br />
<br />
If you follow the above 10 steps correctly then you can easily make your website rank in Search Engine Result Pages (SERP's).<br />
<br />
<span class="mediumlightgray" id="ctl00_ctl00_Body_ContentPlaceHolder1_lblNE">Read : <a href="http://bewithcijo.blogspot.com/2013/06/choose-seo-consultant.html">Why to hire a professional SEO consultant ?</a></span> <br />
<br />
If you want to perform SEO for your website then contact me <a href="mailto:cijo_abraham@yahoo.com">cijo_abraham@yahoo.com</a> or call me at <b>00919037490982</b></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-31610606416866309302013-06-29T01:00:00.002-07:002013-07-04T02:33:51.275-07:00Google testing new layout for homepage news<div dir="ltr" style="text-align: left;" trbidi="on">
Today as I was doing some research on Google and I suddenly jumped on an interesting new feature, <b>Google's new layout for homepage news</b>, yes you heard it right. I searched for "latest finance news" and the I saw Google showing me exactly what I wanted "the latest news feed on finance".<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeZFe71LD9I2DUhlgpZAnm7_KXag9vd5fFfI39VRaN1J-7z9dTFsD6rXkAuRXngPxk4yqnmShs1XOandgbygA2ptzXxu49T3h_YjTQ3eade328jjDV9lzj_QI7zyzkVSAXtJOhNKsJGZI/s1280/latest+finance+news.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeZFe71LD9I2DUhlgpZAnm7_KXag9vd5fFfI39VRaN1J-7z9dTFsD6rXkAuRXngPxk4yqnmShs1XOandgbygA2ptzXxu49T3h_YjTQ3eade328jjDV9lzj_QI7zyzkVSAXtJOhNKsJGZI/s320/latest+finance+news.JPG" width="320" /></a></div>
<br />
Soon I searched for "latest travel news" and this time also Google showed me exactly what I wanted "the latest news feed on travel".<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0GQd_xwqpNOW-prPXKn4pcauNDsqwuthpRdWv2St9XrjqQIpd4ajZmJb_fZIZ7OLfHvVg0_RgCcOF2NHZJc218rgMGazYTTrScU2S2V_ycdfSd6Oy3af7zO5S5B52SllCwwqIi5DhI2c/s1280/latest+trave+lnews.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0GQd_xwqpNOW-prPXKn4pcauNDsqwuthpRdWv2St9XrjqQIpd4ajZmJb_fZIZ7OLfHvVg0_RgCcOF2NHZJc218rgMGazYTTrScU2S2V_ycdfSd6Oy3af7zO5S5B52SllCwwqIi5DhI2c/s320/latest+trave+lnews.JPG" width="320" /></a></div>
<br />
<br />
<br />
<br />
I now wanted to find out whether Google showed news about itself and I searched "latest Google news" and Google once again showed me exactly what I wanted the "latest news feed on Google".<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqgTiieWGVO5iJhDG2arkdohWWBCeDQTcPQYAFLxAAwH4lz3SxIob-3PEwdCoAHgGCYooyTTiHDJnCqtEPRsfsBt2zk3_B0hqC1TG32HNof4Gk2fHrQEWODzPiTeFfknmZLoZOFvycy9Y/s1280/latest+Google+news.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqgTiieWGVO5iJhDG2arkdohWWBCeDQTcPQYAFLxAAwH4lz3SxIob-3PEwdCoAHgGCYooyTTiHDJnCqtEPRsfsBt2zk3_B0hqC1TG32HNof4Gk2fHrQEWODzPiTeFfknmZLoZOFvycy9Y/s320/latest+Google+news.JPG" width="320" /></a></div>
<br />
<br />
Now I badly wanted to see if Google shows the news on my industry and I search for "latest SEO news" and the search gave me "latest news feed on SEO".<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh939SYlTTm9Cwsow4wf31Du-kkrhnsLGJi8AWZn9uxJP6HD94p-h5OCaj0I7ea_dgSoy_IfLD7JWJUM_A-vN2_hyphenhyphenkWmMTK8SBPV5Jmxe4Pr6Mzow9RycimDYlgrqi7yqWysvbH7il3BBs/s1280/latest+seo+news.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh939SYlTTm9Cwsow4wf31Du-kkrhnsLGJi8AWZn9uxJP6HD94p-h5OCaj0I7ea_dgSoy_IfLD7JWJUM_A-vN2_hyphenhyphenkWmMTK8SBPV5Jmxe4Pr6Mzow9RycimDYlgrqi7yqWysvbH7il3BBs/s320/latest+seo+news.JPG" width="320" /></a></div>
<br />
The "More News" at the bottom is also part of the new testing done by Google on news feeds in Google homepage.<br />
<br />
Want to connect with me on LinkedIn ? <a href="http://in.linkedin.com/in/cijoabrahammani%E2%80%8E">http://in.linkedin.com/in/cijoabrahammani</a><br />
<br />
If you would like to get in touch with me regarding SEO services do send a mail to <a href="mailto:cijo_abraham@yahoo.com">cijo_abraham@yahoo.com</a> or contact me <b>+91 9037490982</b> </div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-34061015386813270542013-06-28T03:39:00.001-07:002013-07-18T00:58:39.612-07:00A short history of the evolution of search<div dir="ltr" style="text-align: left;" trbidi="on">
<div multilinks-noscroll="true">
Today while searching through the latest SEO news I just stumbled upon Danny Sullivan blog post "The Evolution of Search" on <a href="http://moz.com/blog/the-evolution-of-search" multilinks-noscroll="true">Moz</a>. I appreciate the time he spend to created such an interesting video about the evolution of search.An interesting blog every search engine industry professional must read.<br />
<br />
The blog pulled me back to the time that ranked websites for number of same words, for example let say 100 times "travel" on a particular website will make it rank higher than website have 99 times the same word. I also remember the time when search engine optimiser used to bombard a website with meta keywords to make their website on top search engine page results (SERP's).<br />
<br />
He also explained about the time of Yahoo, as a human-based search engine with website being listed due to the fact someone went to the website and added it with a review. The phase of search with Search 1.0, Search 2.0, Search 3.0 etc is well explained in his blog post on Moz.<br />
<br />
The blog post also gave detailed information about horizontal search and vertical search. The search specific information will be shown in separate vertical search engines for different searches like news, blogs, images, shopping etc.<br />
<br />
The universal search by Google is also explained in the best possible manner. The blog of Danny Sullivan on Moz also explains a lot on location based search patterns and conventional search.<br />
<br />
The blog ends with Danny Sullivan's thought about Search 6.0.<br />
<br />
Watch the video on "The Evolution of Search"</div>
<br />
<br />
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Read the original post in Moz: <a href="http://moz.com/blog/the-evolution-of-search">http://moz.com/blog/the-evolution-of-search</a><br />
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Also Read : <a href="http://bewithcijo.blogspot.in/2010/01/seo-in-decade.html">The History of SEO from 2000-2010</a></div>
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Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-39991070131917216382013-06-26T01:53:00.000-07:002013-07-16T21:13:15.504-07:00Why to hire a professional SEO consultant ?<div dir="ltr" style="text-align: left;" trbidi="on">
There will be a lot of questions arising in your mind when you plan to hire a Search Engine Optimisation (SEO) consultant. Search Engine Optimisation is an industry that is in its growth stage in Kerala as well as India and it is obvious that there will be dozens of questions that come into the mind of every owner of a business.<br />
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Some of the basic questions that arise in the mind of owners are as follows:<br />
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1) Can Search Engine Optimisation (SEO) bring in quality lead/conversions ?<br />
2) Will Search Engine Optimisation (SEO) bring the desired Return On Investment (ROI) ?<br />
3) Do you need SEO if you have less competition ?<br />
4) Do SEO consultants use white hat Search Engine Optimisation (SEO) techniques ?<br />
5) What budget I should set for Search Engine Optimisation (SEO) ?<br />
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The answer to the above questions are Search Engine Optimisation is a process that is important to make every website user friendly as well as search engine friendly. SEO consultants make your website user friendly and also help your website communicate with search engines. Search engines store every website on their database with the help of search engine crawlers and an SEO consultant ensure that your website is following search engine standard terms and conditions with quality content, better site structure, navigation etc. Hope the above explanation gave you enough reasons to choose your SEO consultant today. <br />
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If you would like to get in touch with me regarding SEO services do send a mail to <a href="mailto:cijo_abraham@yahoo.com">cijo_abraham@yahoo.com</a> or contact me <b>+91 9037490982</b></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-88755057734107381192013-06-25T23:11:00.000-07:002013-06-25T23:11:47.534-07:00Rise of Latent Semantic Indexing in Google Search<div dir="ltr" style="text-align: left;" trbidi="on">
Google recently killed the tilde search operator (~) and it seems to be a sign that Google search might soon give more priority to Latent Semantic Indexing (LSI). The tilde search operator have been used by only a few SEO consultants, SEO strategist and SEO managers. The tilde search operator returned synonyms of words and this could have really helped search engine optimisation consultants to easily search out semantically related terms and words. As a leading SEO consultant in India, I always took tilde search operator (~) as a boon to determine more relevant keywords of my website's most important keywords. I can't seem to think of a reason as to why Google dropped the tilde search operator other than assigning more importance to latent semantic indexing (LSI) in Google search results. I have previously written a post describing the importance of <b>Latent Semantic Indexing</b> (LSI) in search engine optimisation (SEO).<br />
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<b>Read: </b><a href="http://bewithcijo.blogspot.in/2013/05/latent-semantic-indexing.html">Role of Latent Semantic Indexing in SEO</a><br />
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Do share your views about Google recent removal of tilde search operator (~). </div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-16039523908666834722013-06-21T22:13:00.003-07:002013-06-28T21:25:15.322-07:00New simplified view of your visitors on LinkedIn<div dir="ltr" style="text-align: left;" trbidi="on">
LinkedIn has launched a new simplified view of "<a href="http://www.linkedin.com/wvmx/profile?trk=prof-sb-wvmp-viewed_by">Who has viewed your profile ?</a>". The new simplified view of profile visitors makes it easier for every LinkedIn user to check who, what and how their profile have been discovered on LinkedIn.<br />
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The new simplified view not only gives a mere data of who is viewing you on Linkedin but also give strong insights on the connections and groups you have in common with the viewer. Below is my LinkedIn simplified view of profile visitors:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0XYATQBMLBjetRKmPF9A6pIqaEBZ3ymiTmfv_Tt1zIXeb4PBzS-VoiFJAgAeXETeeBlVayqDbEyP6HBr2pyTNjX7GiIKOxz9Z4XtSOcdx0nXbehUrdyGNTVxOrDHRxp8nQStff9ZAuec/s1600/LinkedIn+Cijo+Abraham+Mani.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0XYATQBMLBjetRKmPF9A6pIqaEBZ3ymiTmfv_Tt1zIXeb4PBzS-VoiFJAgAeXETeeBlVayqDbEyP6HBr2pyTNjX7GiIKOxz9Z4XtSOcdx0nXbehUrdyGNTVxOrDHRxp8nQStff9ZAuec/s320/LinkedIn+Cijo+Abraham+Mani.JPG" width="320" /></a></div>
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The premium option offers insights of past 90 days to know more about the top search keywords done by professional to reach your LinkedIn profile, the industries and geographies from where the searches come from. Premium LinkedIn member also have the ability to filter search results by weeks. This will make it easier to identify key trends and changes that will enable a LinkedIn user to make his professional LinkedIn profile stand out. <br />
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Want to connect with me on LinkedIn ? <a href="http://in.linkedin.com/in/cijoabrahammani%E2%80%8E">http://in.linkedin.com/in/cijoabrahammani</a></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-7519234810870976172013-06-20T04:28:00.001-07:002013-07-18T21:30:43.664-07:00Google Panda Dance is the new Google Dance<div dir="ltr" style="text-align: left;" trbidi="on">
Google panda dance is the new Google dance. Panda algorithm is updated every month. The effect of Google panda update is slowly pushed out over 10 days. Matt Cutts, the search spam head at Google has confirmed
Google panda dance during <a href="http://searchmarketingexpo.com/advanced/">SMX Advanced</a>.Why do Google need panda dance? Earlier Google had regular updates in their algorithm to rank the most relevant results for each search query. The increased webpage competing for same search query have made Google change its algorithm every month. The SEO saying "Content is the King" is still relevant with Google panda dance. Panda is all about having quality content on your website. Older days SEO's will remember the effect of Google Dance. The Google search engine result page rankings (SERP's) used to go through a change each month. The Google Dance disappeared as time passed by but now Google is forced to bring in Panda update to keep relevant results for each query made by a user on Google, the search giant.<br />
Below are two videos that explain about Google search algorithm and the ways on which Google search works.<br />
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The Google Dance never stopped but Google after a certain period made only small incremental changes that made SEO's feel that Google has stopped the dance. Now Google is focusing more on low quality content and that is the reason for Panda dance.<br />
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If you would like to get in touch with me regarding SEO services do send a mail to <a href="mailto:cijo_abraham@yahoo.com">cijo_abraham@yahoo.com</a></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-1247055341023539422013-06-17T23:25:00.000-07:002013-06-17T23:28:06.092-07:00Work have gone Google - Google Apps for Business India<div dir="ltr" style="text-align: left;" trbidi="on">
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From Calendar, Documents, Data Drive, Emails, Sheets and Slides of businesses are all gone Google. There is no better reason that Google have more than 5 million businesses using <b>Google work</b>. The best thing about work gone Google is that business managers can access all information about their business from anywhere, anytime and on any device. Business have started using Google as the hub for their business communication, data storage and meetings. Google+ hangouts offer business the solution to have meetings with 15 people at the same time. The face to face communication through Google+ hangouts save time as well as money. Google calendar will help businesses schedule their business plan and meetings earlier. Google Apps is useful tool every business should have. A suite of online tools build to make business communication and collaboration easier. Business emails are important for any business and Google offers Gmail enable business to access emails, chats, phone calls and video chats all within your mail inbox.<br />
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Learn more about at <a href="http://google.com/work">Google Work</a>. Let me know your feedback about <b>Work have gone Google.</b></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-7340673430043905132013-06-17T21:12:00.000-07:002013-06-28T04:01:04.644-07:00Google+ rolls out new version for its Android application on mobile phones<div dir="ltr" style="text-align: left;" trbidi="on">
Google + (Google Plus) rolls out a new version for its Android application on mobile phones. Google+ rolls out a new app for iOS 4.4. The new roll out on Google+ will enable better notifications and updates on both Android application and the web. The Google Plus notifications are easier to manage both on the desktop and mobile. Google + will also release a new version on Android application that enables mobile phone users to delete images from photo view. The new version will also tap in and show the number of +1, re-shares and comments. Once the new version is rolled out for Android application then the same will be released for iOS. The notification syncing feature in Google+ will enable users to read or dismiss notification on all device and platforms at once with the exact action one platform. There will a new bell icon for notifications that enable users to easily find new notifications. Notifications are also group on the basis of read and unread. The new features of Google+ offer a great help to mobile phone users. <br />
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<b>Read: </b><a href="http://bewithcijo.blogspot.in/2012/04/google-rolls-out-new-design.html">Google+ rolls out new version of its profile and pages</a><br />
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I would like to hear your view on the new features of Google plus. Kindly post your comments about Google+ new version for its Android application on mobile phones. </div>
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Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-53537808978244726602013-05-19T22:57:00.002-07:002013-06-28T21:45:37.878-07:00Fresh quality content having trust is king<div dir="ltr" style="text-align: left;" trbidi="on">
Trust can be achieved over time if you share quality content and I am
sure that you will have a circle of friends who are going to trust
you.Author rank will have it own importance in future search engine
algorithms. Search engines like Google are going to rank your website and blogs based on your trust. Content is still the king, but you need to make sure that people trust your content. This is the best time to realize that trustworthy content still holds its own importance when it comes to <b>Search Engine Optimisation</b>.<br />
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Now let me ask every SEO professional a simple question "How often do you add fresh content to your website?". Many <b>SEO consultants</b> know it is highly important to update your website with quality content in regular intervals. Content management system (CMS) have made it very much easy to update your website content in regular intervals. All you need to have is a dynamic website with content management system (CMS). To get trust for your content you need to be an expert in a specific niche and your readers trust you for your content.You need to be update on the niche and make sure that you share your opinions and views on each and every update that you come across. The author rank comes with content authority. You need to build a circle of friends,readers and family members who are really interested in your content updates. You need to start your own Google+ account and maintain it with authority so that you can link all your blogs and websites with that Google+ account. Make sure that you update your website with fresh quality content at regular intervals.<br />
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If you would like to get in touch with me regarding SEO services do send a mail to <a href="mailto:cijo_abraham@yahoo.com">cijo_abraham@yahoo.com</a> </div>
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Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-77865622071438393402013-05-17T02:16:00.004-07:002013-06-28T21:37:34.731-07:00 Role of Latent Semantic Indexing in SEO (Search Engine Optimisation)<div dir="ltr" style="text-align: left;" trbidi="on">
Content has been the king, content is the king and will be the king always.<b>Latent Semantic Indexing </b>(LSI) is a document indexing process/ content indexing process of discovering words and phrases that are similar to a search term from website content. <b>Latent Semantic Indexing </b>(LSI) is going to be used more by search engines to show high quality websites in their search engine result pages. For example search engine optimisation semantically related words and phrases would be SEO, SEO services, search engine marketing, online marketing, internet marketing, website optimisation and online promotions. LSI<b> </b>is<b> </b>getting<b> </b>more importance as search engines are tweaking their algorithm in a way to show the most relevant result in their search engine result pages (SERP's) for each word searched. LSI<b> </b>now playing an highly important role in returning the best result on search engine results pages (SERPs) of each search engine. Google being the search engine leader always using the updated search algorithm to show the most relevant search results on their search engine result pages (SERP's). I really mean what I said in the case of content. Quality content is king as long as you keep it better with good keyword technique and give greater importance to the user. A quality content will definitely have the right proposition of keywords and synonyms to make the search engine spiders understand that the content is not just to rank the website on top but rather for users who will get valuable information from the content. I have now explained every aspect of LSI and hope that this will really help you all to generate high quality content that offers users the required information.<br />
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If you would like to get in touch with me regarding SEO services do send a mail to <a href="mailto:cijo_abraham@yahoo.com">cijo_abraham@yahoo.com</a><span style="color: blue;"><b></b></span></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-50147732202026682013-05-13T05:25:00.004-07:002013-06-17T02:03:02.414-07:00I love to flaunt my ramp-ready hair<div dir="ltr" style="text-align: left;" trbidi="on">
The beauty of a male is never <span class="st">complete unless he has a hairstyle that he can flaunt to his friends.</span> Every male is going to look awesome with professional hairstyle that is spiked just like Justin Bieber, Cristiano Ronaldo and David Villa .<br />
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I always wanted to spike my hair but my hair was so thick that I could
never do it. I was so sad that I could never flaunt my hairstyle to friends
as my hair was so thick. On a fine day I heard the news that <b>TRESemmé</b>,
the professional hairstylist product in now available in India. I
decided to a try <b>TRESemmé</b> in order to get the best professional hairstyle. I bought <b>TRESemmé</b>, the professional hairstylist and this decision changed my hair and my
life.Trust me <b>TRESemmé</b> is true professional hairstylist as my hair got smooth, soft and stylish the way I always wanted to have my hair. <br />
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Below is the ramp-ready spiky hairstyle I made after using <b>TRESemmé</b>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKAOQkuzK1NmkhSvO3v8UhVnzpI2vGgnwYuyTdv_mT14i14N-sHSXgBuAxW63I-0Ds_HZ2hdlKP3Zk05nMCisJiyan6LrOAhSdic7e8IjT2wd6qNx3WU4OF1MZiiIXtZ9NzZFCfaY75mc/s1600/TRESemm%C3%A9+hairstyle.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKAOQkuzK1NmkhSvO3v8UhVnzpI2vGgnwYuyTdv_mT14i14N-sHSXgBuAxW63I-0Ds_HZ2hdlKP3Zk05nMCisJiyan6LrOAhSdic7e8IjT2wd6qNx3WU4OF1MZiiIXtZ9NzZFCfaY75mc/s320/TRESemm%C3%A9+hairstyle.JPG" width="238" /></a></div>
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Watch <a href="http://www.youtube.com/user/tresemmeindia" target="_blank">interactive TRESemmé India Youtube channel</a> to see great <b>Ramp-Ready Hair</b>. </div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-73427202418116554832013-05-12T22:57:00.002-07:002013-06-26T02:04:42.734-07:00Leveraging LinkedIn is the best way to grow your professional network <div dir="ltr" style="text-align: left;" trbidi="on">
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<b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK4XjvXBIK0nAyuVwKUiF8hT5XWhYVb7nzPaKP68ZspT6boYYwt5iT6c2ihOFCjjnrNHWwG6oCOJldpAbMVTicn5MFmgM4J9KHG2mvQfLP2e8cV0Z_dSyYnsKXjzUQXEKudEtfl7oRIRI/s1600/LinkedIn.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK4XjvXBIK0nAyuVwKUiF8hT5XWhYVb7nzPaKP68ZspT6boYYwt5iT6c2ihOFCjjnrNHWwG6oCOJldpAbMVTicn5MFmgM4J9KHG2mvQfLP2e8cV0Z_dSyYnsKXjzUQXEKudEtfl7oRIRI/s320/LinkedIn.JPG" width="320" /></a></b></div>
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<b>LinkedIn</b>, the professional network celebrates 10 years of relationship that matters. The professional network was started on 2003 by Reid Hoffman and his old colleagues from SocialNet and PayPal. The growth of <b>LinkedIn</b> accelerates with the introduction of address book uploads in late 2003. In 2004 <b>LinkedIn </b>introduces new features like Groups and partners with American Express to promote its offerings to small business owners. In 2005 <b>LinkedIn </b>introduces its first business lines: Jobs and Subscriptions.<b> </b>With the launch of public profiles<b> </b>in 2006<b> </b><b>LinkedIn </b>achieves profitability<b>. </b>In 2007<b> LinkedIn </b>becomes a truly global company, opening its first international office in London and launching Spanish and French language versions of the site.<b> </b>The<b> </b>professional network steps into hyper-growth in 2010. LinkedIn has 90 million members and nearly 1,000 employees in 10 offices around the world in 2010. In 2013 LinkedIn celebrates its 10th anniversary with 225 million members, and is growing at more than two members per second. The growth of a professional network from just 4,500 members in first month to 225 million members in 10th year is certainly a great achievement. The tagline of <b>LinkedIn</b> “Relationships matter.” is clearly true when we see the growth of this professional network. I am truly honored to be part of <b>LinkedIn</b>. If you like to stay connected with me on <b>LinkedIn</b> do send a professional relationship request on my profile <a href="http://in.linkedin.com/in/cijoabrahammani">http://in.linkedin.com/in/cijoabrahammani</a></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-88155547121722834102012-09-19T11:30:00.000-07:002013-07-18T00:52:28.202-07:00Five Tips for Developing An Effective Social Media Contest<div dir="ltr" style="text-align: left;" trbidi="on">
Visual media is going to take the online world as a storm. A picture is worth than thousand words and in the same way a video is worth than thousand pictures. Videos are a great way to convey your message effectively to targeted audience. Videos can convey the message in most fastest way. Around 50 hours video are uploaded every minute on YouTube.<br />
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More than 600 videos are posted on Twitter every minute. People send double the time of pages that have videos as compared to pages without videos. Mobile video viewing has increased more than 30%. A person who have watched a video of product/service is 75% more likely to purchase that product. A video is the most effective way to convey your product/service to customers. If you haven’t started using videos then it is high time you start thinking and this blogpost will give you a reason:<br />
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I recently took part in video contest run by <a href="http://cis-india.org/" target="_blank" title="The Center for Internet and Society">The Center for Internet and Society</a> and <a href="http://www.hivos.net/" target="_blank" title="Hivos Knowledge Programme">Hivos Knowledge Programme</a> where I got to learn more about the importance a video contest has in branding a specific cause. The digital natives video contest offered a platform to bring out creative digital stories that described “What makes your life so click-worthy?”. I choose to participate in the contest to promote genuine social media initiatives. A social media video contest is one of the fastest ways to reach out to a huge number of people.<br />
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<b>How to build a successful social media video contest?</b><br />
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There are 5 simple steps to create a successful social media contest.<br />
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<b>1) Create a contest idea</b><br />
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The first and foremost thing is to create a contest idea. You should have an interesting contest idea with clear marketing goals.<br />
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<b>2) Offer a prize that is worth winning</b><br />
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You need to offer a prize that is worth the time and effort of the participants. The target audience should feel that the contest is something worth playing.<br />
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<b>3) Keep Simple Terms and Conditions</b><br />
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You need to make sure that the contest terms and conditions are simple so it interest more people to enter the contest.<br />
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<b>4) Use Clear Metrics To Measure Success</b><br />
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It is highly important that you measure the success of the contest. You should measure the success based of reach, participation, buzz created and increased traffic to the website/blog.<br />
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<b>5) Announce Results</b><br />
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You should announce the results within the specified time. You should also thank each and everyone for their valuable time and send them the winner list.<br />
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As we have now discussed the way to create a successful campaign the next step is to review the outcome from your contest. The main thing behind reviewing the contest is to learn about the shortfalls and mistakes and to correct them in the future contest. Hope you all have got the idea on how to promote your product/services through video contest. A video contest is the best way to reach to a large number of audience in a short span of time.<br />
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You can now head to watch my contest entry in the “Digital Native” contest <a href="http://cis-india.org/digital-natives/video-contest/entries/digital-media-dance" title="Cijo Abraham Mani - Digital Native">http://cis-india.org/digital-natives/video-contest/entries/digital-media-dance</a><br />
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Read my original post on <a href="http://www.sexysocialmedia.com/branding-through-social-media-video-contest/">Sexy Social Media</a>
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Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-72591659994833859412012-09-17T22:07:00.000-07:002013-06-17T02:07:18.537-07:00Visual currency converter - Google launches visual currency converter<div dir="ltr" style="text-align: left;" trbidi="on">
Google recently launched a visual currency converter tool on homepage. The conversion tool helps you to convert a currency into any other currency format.<br />
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Below is the screenshot of Google's recently launched a visual currency converter tool on homepage.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRL4y0UJnZiKHNd0wLljYGsbvXgHmrpZzDrtk7x5caWEawmSeFJyptoK735UTGumtnb-xE_U1B5IimSYg_C3LTQJSmmUgc1lvXgpF-GnnHPTBJ6pV0vlTEFno0tNcATpX7MIgZV-gr4HA/s1600/Currency+Converter.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRL4y0UJnZiKHNd0wLljYGsbvXgHmrpZzDrtk7x5caWEawmSeFJyptoK735UTGumtnb-xE_U1B5IimSYg_C3LTQJSmmUgc1lvXgpF-GnnHPTBJ6pV0vlTEFno0tNcATpX7MIgZV-gr4HA/s320/Currency+Converter.JPG" width="320" /></a></div>
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You can now convert currency from one country currency value to another from the Google.com homepage. The change is good for stock exchange people, financial researchers and business financial analysers.<br />
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Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-28607807282708193192012-09-13T07:54:00.000-07:002013-06-17T02:10:36.883-07:00Think Melbourne, Think Victoria<div dir="ltr" style="text-align: left;" trbidi="on">
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Almost a month ago on a fine day morning I got a mail from <a href="http://www.indiblogger.in/topic.php?topic=63">Indiblogger</a> with subject "It's your time to visit Melbourne NOW!". I read the mail and it really touched my heart as it made me think it was a call for me. I had been waiting long to pen down my dreams about Melbourne. I always wanted to visit Australia especially Melbourne. The first thing that came to mind after reading the mail was "Think Melbourne, Think Victoria". Melbourne is the most popular tourist destination in Victoria state, Australia. The reason why this tag came to my mind was due to the Melbourne cricket ground. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNSG6cbcJybaXZX7b02tQPx91S4jog5OYTDEL1q5PrkSqo4zrAwvtgVPSEdSvwVpN970aq3lkNzalI3Pk-hbQMSQHFI4F0A8LEOLV4_c8lz0zPi5AdQoyMQ8W7zwghRT7KV2t0tRFVBSw/s1600/Melbourne+Cricket+Ground.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNSG6cbcJybaXZX7b02tQPx91S4jog5OYTDEL1q5PrkSqo4zrAwvtgVPSEdSvwVpN970aq3lkNzalI3Pk-hbQMSQHFI4F0A8LEOLV4_c8lz0zPi5AdQoyMQ8W7zwghRT7KV2t0tRFVBSw/s320/Melbourne+Cricket+Ground.jpg" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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I have been hearing about the Melbourne cricket ground from my school
days. I had the dream of visiting Melbourne from my childhood days. The contest gives wings to my dream and I can fly up in the air ! Yes, In my dream I can see myself flying to Melbourne, Australia.<br />
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I planned to head over to the <a href="http://www.visitmelbourne.com/in">Official tourism website of Melbourne, Victoria, Australia for visitors from India</a> to learn more about Melbourne attractions, culture, art, dinning and entertainments so that my trip to Melbourne is definitely going to have a well organised travel plan. The website gave me a clear idea on all aspects of Melbourne.<br />
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<u><b>Day 1</b></u><br />
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The first and foremost thing after breakfast is visiting Melbourne museum to learn about the environment, culture and history of Australia.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQfylOoYAcc-zFNoD9-fYjR4gZDr2HVX3cyto3gSuoAHU2yYyCz2z1oOAYBvSvhwgTuaA8EZMrGeZFGogWLYg-_nFh1rFwvKARKTN3e0tQezjiPGI-rqw1SVKKXnV3im3GaSriQ4BUbzU/s1600/Melbourne+Museum.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQfylOoYAcc-zFNoD9-fYjR4gZDr2HVX3cyto3gSuoAHU2yYyCz2z1oOAYBvSvhwgTuaA8EZMrGeZFGogWLYg-_nFh1rFwvKARKTN3e0tQezjiPGI-rqw1SVKKXnV3im3GaSriQ4BUbzU/s320/Melbourne+Museum.jpg" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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The second thing will be a visit to Melbourne Aquarium, the not to be missed attraction in Melbourne. The Aquarium has a 360 degree Oceanarium where I can see live feeding of giant sharks.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqR2zCmsDV8_h8bHexNlu1i1iPmuuX6TpxVLm9pb3kpyHoqpj78ffU6Uflta3HMW94rSu_VIw3k72YHIPQjD81IX1KACqwWbX8dwbaRJDTzohjybAtVKZwXd_YmkGwj5THJ7kreHTNe0/s1600/Melbourne+Aquarium.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqR2zCmsDV8_h8bHexNlu1i1iPmuuX6TpxVLm9pb3kpyHoqpj78ffU6Uflta3HMW94rSu_VIw3k72YHIPQjD81IX1KACqwWbX8dwbaRJDTzohjybAtVKZwXd_YmkGwj5THJ7kreHTNe0/s320/Melbourne+Aquarium.jpg" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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I would now love to explore the great maritime history of Australia by stepping on-board and joining the crew on the Polly Woodside.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo2TIv9jwwtRvzodd2WLvtCi7jJZ_URM5b6jrmuCkXUkMRs9ZJ_vWRsPIVrbX9tl5fgE4fQdKk1DRaYj6WcwURK08yNdGoT9aQWy7KcxvdsTW76wvCVy8Lzvhi1FZY3i1j3hOqngvcTYw/s1600/Melbourne+Tall+Ship.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo2TIv9jwwtRvzodd2WLvtCi7jJZ_URM5b6jrmuCkXUkMRs9ZJ_vWRsPIVrbX9tl5fgE4fQdKk1DRaYj6WcwURK08yNdGoT9aQWy7KcxvdsTW76wvCVy8Lzvhi1FZY3i1j3hOqngvcTYw/s320/Melbourne+Tall+Ship.jpg" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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I would love to do a Melbourne heritage walk and then relax the rest of the day at hotel room.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNTVR-eHptVcw7mVcGDlU7xzt823SAf5vGr96H9x6_yBFxuPz_BN81-oBiPyhGoMnXyi-YEDVLbTTygkxn4QevEUqC6ZopQSkE9lokOAUrMQd2Cx7NG62htJuSLk9KCcEPTne8MHpWDo0/s1600/Melbourne+Heritage+Walk.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNTVR-eHptVcw7mVcGDlU7xzt823SAf5vGr96H9x6_yBFxuPz_BN81-oBiPyhGoMnXyi-YEDVLbTTygkxn4QevEUqC6ZopQSkE9lokOAUrMQd2Cx7NG62htJuSLk9KCcEPTne8MHpWDo0/s320/Melbourne+Heritage+Walk.jpg" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)</div>
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<u><b>Day 2 </b></u><br />
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I would love to start the day with a balloon flight over Melbourne, Australia.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbDJF4GMgSgCqmAmcpqjXgUdR4ATwe241ZHpIjAo4ODvRK1jBEgXD64zsCpr7A5CB0ldym_1jZl8gF4Et5NyzRF8usXLZuJQg_XZ1kfp6ebNSEX23XW3p3RAzauzsYVrbnnB57roI8df8/s1600/Balloon+Flight+Over+Melbourne.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbDJF4GMgSgCqmAmcpqjXgUdR4ATwe241ZHpIjAo4ODvRK1jBEgXD64zsCpr7A5CB0ldym_1jZl8gF4Et5NyzRF8usXLZuJQg_XZ1kfp6ebNSEX23XW3p3RAzauzsYVrbnnB57roI8df8/s320/Balloon+Flight+Over+Melbourne.jpg" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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Spend the day cruising across Yarra River<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXFfwGvyYCLKpkCUab0-n17z_qk0N_6XV-G1xISHVBlubh7mipjipa3rDXyq16q8VUFu730d4oLMZp4LfO4MWnB8x-7tqeb837ch3s3YVE4uea3pkhoiWY-5T6wwyj5sUqJ9TsTzGkpp0/s1600/Melbourne+Cruising.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXFfwGvyYCLKpkCUab0-n17z_qk0N_6XV-G1xISHVBlubh7mipjipa3rDXyq16q8VUFu730d4oLMZp4LfO4MWnB8x-7tqeb837ch3s3YVE4uea3pkhoiWY-5T6wwyj5sUqJ9TsTzGkpp0/s320/Melbourne+Cruising.jpg" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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Next I will head to Melbourne cricket ground and spend some time in the wonderful ground<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIlh7cOVpA3UDJANicsVQqU9ILqImsqUApLEl6GRHWeOrdX_qnGXWHNvhsLWfw35BT_LQR48j436lr5ddHssyw81a3tSCaRXrjkV-mGN35V1o6LCxkwKIlP9AFFAlmH_VV_aYjp2nHhyphenhyphenU/s1600/Melbourne+Cricket.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIlh7cOVpA3UDJANicsVQqU9ILqImsqUApLEl6GRHWeOrdX_qnGXWHNvhsLWfw35BT_LQR48j436lr5ddHssyw81a3tSCaRXrjkV-mGN35V1o6LCxkwKIlP9AFFAlmH_VV_aYjp2nHhyphenhyphenU/s320/Melbourne+Cricket.JPG" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
Finally I will end the day with shopping from Queen Victoria Market<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggBan_ifQR5rROWCIDkl3IlT6MXRFIN5PUpoGBoCNmV8T9RRmrCQh8n6hHX5ns7ixayIGh3AlaFi8L8jetjDUYoEiyS1q2ub5siZmx4yxtUw_zGOuIAxBmBVUkRznfD-1C2AmGpYaNhvM/s1600/Queen+Victoria+Market.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggBan_ifQR5rROWCIDkl3IlT6MXRFIN5PUpoGBoCNmV8T9RRmrCQh8n6hHX5ns7ixayIGh3AlaFi8L8jetjDUYoEiyS1q2ub5siZmx4yxtUw_zGOuIAxBmBVUkRznfD-1C2AmGpYaNhvM/s320/Queen+Victoria+Market.JPG" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
Relax the rest of the day at hotel.<br />
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<u><b>Day 3</b></u><br />
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I would start the day with an Aboriginal Heritage Walk in South Yarra<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYDkOnN1HkLqToPqROn6SeeGRXfl42ov5dsrBn87Ixov0q4dkqpPsvMgm9FwgaqULacee5RXx15rILpsfmdgF-utaOaJmSOcVmHlP9kqwn-Ova6_q_8qxjuFmNtHw58X6p8rqeiIlGUGw/s1600/Aboriginal+Heritage+Walk.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYDkOnN1HkLqToPqROn6SeeGRXfl42ov5dsrBn87Ixov0q4dkqpPsvMgm9FwgaqULacee5RXx15rILpsfmdgF-utaOaJmSOcVmHlP9kqwn-Ova6_q_8qxjuFmNtHw58X6p8rqeiIlGUGw/s320/Aboriginal+Heritage+Walk.JPG" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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Next I would spend the day at leisure in Royal Botanic Gardens Cranbourne<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHmFLjqDZlpezNgNSIfYi4RZqsjrMb1MXbk14Luo9DkWFIIjKvaZVdzt5oH9kKk1HPf2Dnltg4DjpMig3U6rF2wrtzojqALx6D1tX4WcufjyErWrwmShyphenhyphenIUyDm1JYCz4MBptN79o_Mnvc/s1600/Royal+Botanic+Gardens+Cranbourne.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHmFLjqDZlpezNgNSIfYi4RZqsjrMb1MXbk14Luo9DkWFIIjKvaZVdzt5oH9kKk1HPf2Dnltg4DjpMig3U6rF2wrtzojqALx6D1tX4WcufjyErWrwmShyphenhyphenIUyDm1JYCz4MBptN79o_Mnvc/s320/Royal+Botanic+Gardens+Cranbourne.JPG" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
Relax rest of the day.<br />
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<u><b>Day 4 </b></u><br />
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Visit Flemington Heritage Centre<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp734ue0z-Anv666F4zBxpD3YAbl51Yuv4_HcaHBlBGJJjNY1GtEM5H5gZERiWUPRcJ6Ay7AeJj49_D1m6TmQR_zAme9b2fM8WTGCdOdzlVwZBnbbhWKR-DteEnE6juhVEs1Ud4QN7u3w/s1600/Flemington+Heritage+Centre.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp734ue0z-Anv666F4zBxpD3YAbl51Yuv4_HcaHBlBGJJjNY1GtEM5H5gZERiWUPRcJ6Ay7AeJj49_D1m6TmQR_zAme9b2fM8WTGCdOdzlVwZBnbbhWKR-DteEnE6juhVEs1Ud4QN7u3w/s320/Flemington+Heritage+Centre.JPG" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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Do a walk through Melbourne city outskirts to experience the flat landscape, lush parks and gardens, riverbanks and bayside scenery<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-JNU6wULIfqjY_9yt-1yeRagl5s9zGI7rOW5BeOYNvCC0k34rjZul1p2XsNRL-0AI0x0DPyhiFbqT_8oOWNwyRhe_GoT4iqBSh-z4CNRdcSA3Kye4y7G0eAP5xcXedkc0ZQ7lPrXbx4Y/s1600/Walking+Through+Melbourne+Streets.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-JNU6wULIfqjY_9yt-1yeRagl5s9zGI7rOW5BeOYNvCC0k34rjZul1p2XsNRL-0AI0x0DPyhiFbqT_8oOWNwyRhe_GoT4iqBSh-z4CNRdcSA3Kye4y7G0eAP5xcXedkc0ZQ7lPrXbx4Y/s320/Walking+Through+Melbourne+Streets.JPG" width="320" /></a></div>
(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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Get back to the hotel early and spend the whole night at leisure<br />
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<u><b>Day 5</b></u><br />
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Early morning after breakfast check out from the hotel and board flight back to India with sweet memories about Melbourne<br />
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(Image Courtesy:: <a href="http://www.visitvictoria.com/">http://www.visitvictoria.com</a>)<br />
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This blog-post is published as part of <a href="http://www.visitmelbourne.com/">Tourism Victoria's “…it’s your time to visit Melbourne NOW!”</a> contest on <a href="http://www.indiblogger.in/topic.php?topic=63">Indiblogger</a><br />
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Official site for Melbourne, Victoria, Australia: <a href="http://www.visitmelbourne.com/in.">www.visitmelbourne.com/in </a></div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-63035181790185051372012-08-21T12:45:00.000-07:002013-06-17T02:11:46.848-07:00Soak No More Digital Media<div dir="ltr" style="text-align: left;" trbidi="on">
We are a generation which saw a lot of changes from Radio to Television, Walkman to iPod, Desktop to Laptop then to Notebook as well as Netbooks, Telephone to Mobile then to Smartphone, Floppy to CD etc. Our generation is now living in a virtual world where everyone love to keep social media relationships more important than real world relationship. We had a good social life but technology and digital media have now acquired the major share of our life. The biggest question now is do technology offer us a better life or it is taking away our skills. I used to remember lot of telephone numbers in my mind before I had my mobile phone. Now all the numbers are in my mobile phone and I hardly remember the phone numbers of my friends. The life today is so much fast that I don't get time to build a relationship with my neighbours and far off relatives. The world is becoming so nuclear that each person is inside a virtual room. We need to break the digital chains and come out to mingle with the society. The most important aspect of human beings is that we need to live as social animals. Now the world is so virtual that we have a digital society instead of a real society. The current scenario is dangerous as the children growing will never learn about the importance of being a social animal. Society is highly important as we need to have good human being in our surroundings. The good and bad in human beings are generated by family, situations, circumstances and the society that mentors each and every person. If there is no real life society then "How can we mentor future generation ?". Every human being should take a strong step to ensure that he built a society that can mentor the next generation.<br />
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It is okay to use advanced technology and digital platforms but it shouldn't soak your real life. If digital media starts soaking your real life it is high time you plan ways to pull out of it.<br />
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This is my entry to The Surf Excel Matic "<a href="http://www.indiblogger.in/topic.php?topic=61">Soak No More</a>" contest organised by Indiblogger. </div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0tag:blogger.com,1999:blog-5076921221672873250.post-20874242375685487132012-08-01T23:53:00.000-07:002013-06-17T02:17:16.886-07:00Killer Landing Page Optimisation Techniques & Tips<div dir="ltr" style="text-align: left;" trbidi="on">
Have you faced situations where PPC and other Paid Search is not
converting while organic traffic results in converting ? This might be a
usability issue in your landing page and there might be numerous
reasons why this happens.<br />
<br />
Here are some of the main factors which might
be causing this:<br />
<br />
1) Is your Search engine optimized content on the landing page having too much length ?<br />
2)
Have you mentioned the highlights of the product/service clearly ?
Using a bullet point will make visitors see the features/highlights
quickly<br />
3) Do you have more than one call to action ? A visitor
should be able to book from the landing page whenever he feels that this
is the right product which he has been looking for. Visitors behavior
changes from person to person and there should be some<br />
4) We all
know that this is a fast paced world so the landing page should be well
optimized to give the customer a quick value proposition why he should
book our products/services.<br />
5) Loading time of the landing page
is an important factor. The desired loading time would be around 10
seconds for a well optimized landing page.<br />
6) Don't repeat content as this will make visitors think that the site is not having valuable information.<br />
7)
Design the landing page in such a way that it captures the attention of
the visitors as soon as he enters the page and also communicates the
primary value proposition to the visitor within the least time.<br />
8)
Test different versions of content to attract visitors and test which
sort of content is working in PPC campaigns. Use seperate landing pages
for PPC with the outcomes.<br />
<br />
You can now optimize your landing
page based on the above 8 main factors which affects the conversion from
Paid Search. You can also do a A/B testing and multivibrate testing to
find which landing page is getting more conversions from Paid Search.</div>
Digital Marketing Keralahttp://www.blogger.com/profile/11304964164400312799noreply@blogger.com0National Highway 47, Devankulangara, Edappally, Ernakulam, Kerala, India10.013143839166769 76.3021087646484389.9818708391667688 76.262626764648431 10.04441683916677 76.341590764648444