Killer Landing Page Optimisation Techniques & Tips

Have you faced situations where PPC and other Paid Search is not converting while organic traffic results in converting ? This might be a usability issue in your landing page and there might be numerous reasons why this happens.

Here are some of the main factors which might be causing this:

1) Is your Search engine optimized content on the landing page having too much length ?
2) Have you mentioned the highlights of the product/service clearly ? Using a bullet point will make visitors see the features/highlights quickly
3) Do you have more than one call to action ? A visitor should be able to book from the landing page whenever he feels that this is the right product which he has been looking for. Visitors behavior changes from person to person and there should be some
4) We all know that this is a fast paced world so the landing page should be well optimized to give the customer a quick value proposition why he should book our products/services.
5) Loading time of the landing page is an important factor. The desired loading time would be around 10 seconds for a well optimized landing page.
6) Don't repeat content as this will make visitors think that the site is not having valuable information.
7) Design the landing page in such a way that it captures the attention of the visitors as soon as he enters the page and also communicates the primary value proposition to the visitor within the least time.
8) Test different versions of content to attract visitors and test which sort of content is working in PPC campaigns. Use seperate landing pages for PPC with the outcomes.

You can now optimize your landing page based on the above 8 main factors which affects the conversion from Paid Search. You can also do a A/B testing and multivibrate testing to find which landing page is getting more conversions from Paid Search.

Search Engines and Micro Links

The are lot of speculations going on in the SEO world. There have been a lot of predictions for 2010. The big question now is will the microlinks gain importance in the eyes of Search Engines ?. Blogging has changed from Megablogging to Microblogging. Twitter and Plurk are the most famous microblogging sites. While twitter has build up a strong presence in the Internet social media world, plurk has build a strong presence among Asia social media users especially users from Taiwan. My answer to the question is that there is high chance that Google starts giving more weightage to twitter microlinks as Google has already started to track the real time mentions. They have started showing the title as well as homepage of the website that is tweeted as microlink using bit.ly or using URL's shortened by other microlinking websites.This is a great sign that the tweets might pass some significant data that might be taken into consideration while search engines compute SERP changes.


Now the most important question comes up as how Google will determine which tweets are more relavant and which are not that relavant?. I would have to say that Google will use a similar meterics which they have been using for website relavance. Google has been using a concept like a webpage becomes important as more and more external webpages links of which more authority webpages are giving the links which have more number of backlinks. The same principal might be applied in the case of twitter profile. A twitter profile will get more authority if a lot of twitter profiles link to the particular twitter profile of which some of them are most famous twitter who have lot of followers and who follow a few. This will really make search engine conisered the twitter profile as a priorirty one and the tweets will get more importance.

Here is supporting view.

"One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation,” Singhal says. “As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well".

My original post appeared in www.gseo.net - Will Search Engines give importance to Micro Links ?

The History of SEO from 2000-2010 - Cijo Abraham Mani

This is my first post in 2010.I hope you would all have been waiting for my post on this blog. I was a little busy as I had become a Guest Blogger in GSEO Blog.

Today I am going to blog about how SEO changed over the decade. This has been a topic of discussion among a lot of SEO experts as well as webmasters. The major changes that evolved in SEO after 2000 will be discussed in this blogpost. In 2000 Yahoo directory listing for $199 as well as link popularity was an important element for Search Engine Optimization. In 2001 the Pay-for-placement concept concept became more popular in 2001. Google launched AdWords way back in 2001.Google started penalizing websites for selling PR on the same year. In 2003 Google started thinking about Spam. Yahoo purchased Inktomi, AltaVista and FAST in 2003. The year 2004 was a great year in SEO world as professional SEO started in 2004. Google introduced Google Analytics and "no follow" link attribute in 2005. In 2006 Google came up with minus 30 penalty. The year 2007 made SEO think more about ways on getting "targeted traffic" to the websites. In 2008 most of the real time social media websites got evolved. Twitter was started in 2008. In 2009 Bing became the new search engine released by Microsoft.

I am grateful to Jill Whalen, CEO of High Rankings a Boston SEO Consulting Agency for collecting so many facts about SEO evolution through the past decade.

Source of information: Experienced People

Navigate around locations using Google landmarks feature

Google India launches landmarks a new feature that will enable driving directions for users of Google Maps. Google map users can now navigate around locations using landmarks feature on their desktops and mobile phones to locate petrol pumps, colleges and schools, bus and railway stations,local businesses and much more. India is the first country in the world to get this feature on Google Maps.

This will be an helpful feature for all Indians as they can easily locate the places they want to travel. Google India has collected good landmark data through Google Map Maker to which users have added "points of interest" information. Googles uses a navigation algorithm determines the data based on importance, and closeness to the turns the user is making and other available informations. Google users can also enrich the current Google landmarks data with additional resources using Google Map Maker.

Read my post on GSEO.net - Google India launches landmarks 

Mobile Search - The top 10 websites in India

According to Opera, Google.com and other services by Google are popular on the mobile web in India. In addition, a report from the company shows a 208.4% unique user growth in Opera Mini users in India compared to November 2008.

Opera Mini has already got more than 41.7 million users worldwide showing a 5.3 percent increase as compared to the previous month, according to the report. The number of page views in November also went up 9.5% and the data consumption increased about 8.3% compared to October.

1.Google.com

2.Orkut.com

3.Gmail.com

4.Facebook.com

5.Wikipedia.org

6.Songs.pk

7.Youtube.com

8.Yahoo.com

9. Wap.in

10. Zedge.net

Read my post on GSEO.net - Mobile Web - The top 10 websites in India

Latest SEO Industry News 2010

The latest SEO news for 2010 would be the inclusion of Real Time Search by all major search engines. Google has started their efforts to make the Internet much faster. Google plan to buy Yelp will make them popular in customer review as well as social front. Twitter has made their plans clear as they are going to introduce contribute feature for business profile. Many businesses are using twitter for customer support as well as branding. The year 2010 seems to be more promising one as compared to 2009. The big thing about 2010 would be that it will make clear if the social networking sites are going to lead the race or the search engines are going to push their position's further ahead. Microsoft tried to dominate in China by introducing a Microblogging service like Plurk but the service was soon brought down because many users started to share the service was exactly a copycat of Plurk. Plurk is still ahead of twitter in the Taiwan and plans to dominate in Asia. Twitter have got huge plans as they announced that they will support business profiles. Google has started to show status updates from Twitter, Facebook etc. The new real time wave will be in its peak in 2010. There are also a lot of SEO Contests to come in 2010. SEO contest are great way to develop your SEO Skills and SEO knowledge. I look forward to participate in a lot of SEO Contest especially the once from Promo Junkie Forum.

Online Community Manager - How to become a successful community manager ?

The hottest job in internet marketing is now community manager jobs. There had been lot of vacancies for community manager’s lately. Community manager is one among the highest paid which requires staying active and up to date on internet community discussion with lot of patience. The job requires you to be cool, quick responder, keep silence when needed and be a good listener.

The role of Community Manager in an organization is to

1. Listen what is being said/written : Listen what the customers as well as public is saying about your company as well as your products/services.
2. Respond to user comments:Quick response is needed when someone comes up with a negative comment onyour product/service.
3. Inform to the correct department: Inform the vital information you gather to the correct department that works on the matter.
4. Be silent when needed: Don’t over do things. If you find something that is out of your reach or a problem that you can’t sort out then just let the concerned department/professional know about it.
5. Keep listening: Keep on listening what other stays. You need to have the best eyes and quick response.

Follow the author Cijo SEO for latest community management and SEO related tweets .

Source of Information: Be a Successful Community Manager

Latest SEO Industry News 2009

The major news in SEO world is that Yahoo has got Patent for Human Enhanced Search Engine. The latest social networking news is that Google launched Google wave. Google wave has already hit the Social world like a wave. Google also changed the criteria for Google Maps. The Google PR update happen on October 30, 2009. The PR update went as expected. Google meanwhile removed Page Rank from webmaster tools. Google thinks PR is major internal reference factor rather than a factor for webmasters. Google translator was another big revaluation. It was launched on the World Translation Day. Google has added a new feature Intelligence to Google Analytics which is still under the Beta version.World Translation Day. Google now shows relevant World Bank data which comes from the World Development Indicators. Bing has integrated Twitter Search and now Bing started providing Twitter updates in real time. Yahoo is expected to make a tie up with One Riot a Real Time Search Engine to provide real time search results. You can get the latest SEO news from my blog. I will try to update all the latest SEO news through my blog.