Build your brand identity using Google Plus

Businesses have been waiting long for the release of Google+ business pages. Finally Google has opened the Google+ pages. Business can start using the business pages for managing their brand identity. The Google+ page is open to all businesses irrespective of brands, products, local businesses and other businesses. Here is Google’s definition of Google+ pages

“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello,”

Google+ page is a lot similar to Google+ profiles but pages don’t support notifications and will not allow you to add people to circles until your page is already added to that person’s circle.

Below is the Google+ Page of Toyota USA

One of the first and foremost thing you should do after creating a business page is to link that business page to your website URL and also link the page from your website. You need to use rel=”publisher” tag when you are linking from your website. You can link in two ways.

You can also add images to your Google+ page photostrip. Below is the step:
To create a ‘photostrip’ effect, click on the blue ‘edit profile’ button and then click ‘Add some photos here’.
The next most important thing is to create a custom URL using http://gplus.to/
The orginal article can be viewed at Sexy Social Media