Google testing new layout for homepage news

Today as I was doing some research on Google and I suddenly jumped on an interesting new feature, Google's new layout for homepage news, yes you heard it right. I searched for "latest finance news" and the I saw Google showing me exactly what I wanted "the latest news feed on finance".

Soon I searched for "latest travel news" and this time also Google showed me exactly what I wanted "the latest news feed on travel".

I now wanted to find out whether Google showed news about itself and I searched "latest Google news" and Google once again showed me exactly what I wanted the "latest news feed on Google".

Now I badly wanted to see if Google shows the news on my industry and I search for "latest SEO news" and the search gave me "latest news feed on SEO".

The  "More News" at the bottom is also part of the new testing done by Google on news feeds in Google homepage.

Want to connect with me on LinkedIn ? http://in.linkedin.com/in/cijoabrahammani‎

If you would like to get in touch with me regarding SEO services do send a mail to cijo_abraham@yahoo.com or contact me +91 9037490982

A short history of the evolution of search

Today while searching through the latest SEO news I just stumbled upon Danny Sullivan blog post "The Evolution of Search" on Moz. I appreciate the time he spend to created such an interesting video about the evolution of search.An interesting blog every search engine industry professional must read.

The blog pulled me back to the time that ranked websites for number of same words, for example let say 100 times "travel" on a particular website will make it rank higher than website have 99 times the same word. I also remember the time when search engine optimiser used to bombard a website with meta keywords to make their website on top search engine page results (SERP's).

He also explained about the time of Yahoo, as a human-based search engine with website being listed due to the fact someone went to the website and added it with a review. The phase of search with Search 1.0, Search 2.0, Search 3.0 etc is well explained in his blog post on Moz.

The blog post also gave detailed information about horizontal search and vertical search. The search specific information will be shown in separate vertical search engines for different searches like news, blogs, images, shopping etc.

The universal search by Google is also explained in the best possible manner. The blog of Danny Sullivan on Moz also explains a lot on location based search patterns and conventional search.

The blog ends with Danny Sullivan's thought about Search 6.0.

Watch the video on "The Evolution of Search"

Read the original post in Moz: http://moz.com/blog/the-evolution-of-search

Also Read :  The History of SEO from 2000-2010

Why to hire a professional SEO consultant ?

There will be a lot of questions arising in your mind when you plan to hire a Search Engine Optimisation (SEO) consultant. Search Engine Optimisation is an industry that is in its growth stage in Kerala as well as India and it is obvious that there will be dozens of questions that come into the mind of every owner of a business.

Some of the basic questions that arise in the mind of owners are as follows:

1) Can Search Engine Optimisation (SEO) bring in quality lead/conversions ?
2) Will Search Engine Optimisation (SEO) bring the desired Return On Investment (ROI) ?
3) Do you need SEO if you have less competition ?
4) Do SEO consultants use white hat Search Engine Optimisation (SEO) techniques ?
5) What budget I should set for Search Engine Optimisation (SEO) ?

The answer to the above questions are Search Engine Optimisation is a process that is important to make every website user friendly as well as search engine friendly. SEO consultants make your website user friendly and also help your website communicate with search engines. Search engines store every website on their database with the help of search engine crawlers and an SEO consultant ensure that your website is following search engine standard terms and conditions with quality content, better site structure, navigation etc. Hope the above explanation gave you enough reasons to choose your SEO consultant today.

If you would like to get in touch with me regarding SEO services do send a mail to cijo_abraham@yahoo.com or contact me +91 9037490982

Rise of Latent Semantic Indexing in Google Search

Google recently killed the tilde search operator (~) and it seems to be a sign that Google search might soon give more priority to Latent Semantic Indexing (LSI). The tilde search operator have been used by only a few SEO consultants, SEO strategist and SEO managers. The tilde search operator returned synonyms of words and this could have really helped search engine optimisation consultants to easily search out semantically related terms and words. As a leading SEO consultant in India, I always took tilde search operator (~) as a boon to determine more relevant keywords of my website's most important keywords. I can't seem to think of a reason as to why Google dropped the tilde search operator other than assigning more importance to latent semantic indexing (LSI) in Google search results. I have previously written a post describing the importance of Latent Semantic Indexing (LSI) in search engine optimisation (SEO).

Read: Role of Latent Semantic Indexing in SEO

Do share your views about Google recent removal of tilde search operator (~). 

New simplified view of your visitors on LinkedIn

LinkedIn has launched a new simplified view of "Who has viewed your profile ?". The new simplified view of profile visitors makes it easier for every LinkedIn user to check who, what and how their profile have been discovered on LinkedIn.

The new simplified view not only gives a mere data of who is viewing you on Linkedin but also give strong insights on the connections and groups you have in common with the viewer. Below is my LinkedIn simplified view of profile visitors:

The premium option offers insights of past 90 days to know more about  the top search keywords done by professional to reach your LinkedIn profile, the industries and geographies from where the searches come from. Premium LinkedIn member also have the ability to filter search results by weeks. This will make it easier to identify key trends and changes that will enable a LinkedIn user to make his professional LinkedIn profile stand out.

Want to connect with me on LinkedIn ? http://in.linkedin.com/in/cijoabrahammani‎

Google Panda Dance is the new Google Dance

Google panda dance is the new  Google dance. Panda algorithm is updated every month. The effect of Google panda update is slowly pushed out over 10 days. Matt Cutts, the search spam head at Google has confirmed Google panda dance during SMX Advanced.Why do Google need panda dance? Earlier Google had regular updates in their algorithm to rank the most relevant results for each search query. The increased webpage competing for same search query have made Google change its algorithm every month. The SEO saying "Content is the King" is still relevant with Google panda dance. Panda is all about having quality content on your website. Older days SEO's will remember the effect of Google Dance. The Google search engine result page rankings (SERP's) used to go through a change each month. The Google Dance disappeared as time passed by but now Google is forced to bring in Panda update to keep relevant results for each query made by a user on Google, the search giant.
Below are two videos that explain about Google search algorithm and the ways on which Google search works.

The Google Dance never stopped but Google after a certain period made only small incremental changes that made SEO's feel that Google has stopped the dance. Now Google is focusing more on low quality content and that is the reason for Panda dance.

If you would like to get in touch with me regarding SEO services do send a mail to cijo_abraham@yahoo.com

Work have gone Google - Google Apps for Business India

From Calendar, Documents, Data Drive, Emails, Sheets and Slides of businesses are all gone Google. There is no better reason that Google have more than 5 million businesses using Google work. The best thing about work gone Google is that business managers can access all information about their business from anywhere, anytime and on any device. Business have started using Google as the hub for their business communication, data storage and meetings. Google+ hangouts offer business the solution to have meetings with 15 people at the same time. The face to face communication through Google+ hangouts save time as well as money. Google calendar will help businesses schedule their business plan and meetings earlier. Google Apps is useful tool every business should have. A suite of online tools build to make business communication and collaboration easier. Business emails are important for any business and Google offers Gmail enable business to access emails, chats, phone calls and video chats all within your mail inbox.

Learn more about at Google Work. Let me know your feedback about Work have gone Google.