Why should brands know the art of social media storytelling ?

Social media marketing is all about social media storytelling. Brands needs to engage with their followers and fans more often with interesting stories that keep the conversation live. The amount of interest your brand’s story generates on social media networks impacts the effectiveness of your social media marketing strategy.

Connections in social media are really important when it comes to marketing your brand’s products and services.Make your connections strong and solid on every social media network like Facebook, Twitter, Google+ and LinkedIn. The story content of your brand should be interesting enough to generate more conversation and engagement.  

Steps for Social Media Storytelling


1. Listen to your brand followers and fans as often as you can.
2. Set goals for your brand’s social media marketing campaign.
3. Brainstorm stories that relate to your brand. Tell the brand story visually as you can.
4. Measure brands social media success with specific metrics. Learn from social media mistakes and social media wins.
5. Repeat. Listen online for reactions and try new story telling tactics with your knowledge and experience.

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Connect with me on LinkedIn - http://in.linkedin.com/in/cijoabrahammani‎ - See more at: http://bewithcijo.blogspot.in/#sthash.oOsOZxEQ.dpuf

Connect with me on LinkedIn - http://in.linkedin.com/in/cijoabrahammani‎ - See more at: http://bewithcijo.blogspot.in/#sthash.oOsOZxEQ.dpuf

Social Media Marketing is Not A Fad !

The best way to measure your brand’s influence in online marketplace is to do a deep analysis of your competitor’s performance in social media. A social media competitor analysis is highly important if you want to leverage social media is the best possible manner. Identify new social media opportunities and ways to engage with your fans and followers is highly important in social media marketing. Standing out in the race is as important as staying ahead in the race. Social media story telling is the best way to stand out. Do competitor analysis to find out if your brand stands out.

When Should I perform Social Media Competitor Analysis?

Information is vital when you want to stay ahead of your competitors in online space. Always keep in mind that the social media competitor analysis you perform is to analyze how your brand is performing in social media space against your competitors. Sometimes your brand will be performing badly or else your brand will be performing well. The main reasons to do social media competitor analysis:

1.     To know how well your competitors are engaging in social media

2.     To identify opportunities your competitors are missing

3.     To learn the overall social media market for your brand

The study will help you to self-motivate and attain success in social media space.

When and where to start Social Media Marketing?

Once you have gathered all the information about potential customers and major competitors in social media it is the right time to start. To start you need to focus on social media networks where your potential customers. Let’s say Facebook, Twitter, Google + etc. Make sure you don’t miss the right network where you potential customers are.

What are my Social Media Marketing objectives/goals?

You need to have clear objectives/goals before you start your social media campaign. The social media campaign strategy should be made based on your brand’s social media marketing objectives/goals.

How should I measure Social Media ROI?

The biggest challenge of every social media campaign lies in the effective measurement of ROI. The clear objectives/goals you set come handy while you measure social media ROI. If you campaign was able to meet your key performance indicators and set objectives/goals then your social media campaign was a success. You can use different tools to measure social media success. Google Analytics provides traffic from social media channels.

Conclusion

Social media marketing can be helpful when you do it in the right way with competitor analysis, social media strategy, social media objectives and social media measurement. 

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Why should every business have a social media marketing strategy ?

Social Media have captured all business decision makes and it is highly important to be present on social media websites.  If you haven’t been on social media then you are definitely a step behind your competitor.

According to eMarketer, more than 1.4 billion people worldwide used social media or social networking sites in 2012. The usage will increase in 2013 with more and more companies getting into social media. Social media is a new channel to reach the global audience in a faster way.  Companies of all sizes need to have a presence in social media. A mere presence won’t just help but a strong social media strategy is going to help your business reach global audience and the new channel will drive new customers.

Begin With Social Media Monitoring

The first and foremost thing for any business is know where your potential customers are. Social media monitoring will help you select the best social media platform where your potential customers are. New social media platforms like Google+ have more than 343 million users but it is still not leverage by brands effectively. The best way to enter social media marketing is to build your business presence in social media platforms that have potential customers and that have been less leveraged by competitors. This strategy will give you an edge on your competitor’s social media marketing strategy. 

Social Media Goals & Measurement

The most important business objective of any business is to acquire leads/ conversions. A social media marketing campaign should also generate leads/ conversions.  Keep your social media goals set in a clear manner that meets your return on investment. Social media results can be measured easily with your brand mentions, traffic to your website and leads/ conversions from your social media platforms. Google have now gone a step forth by providing social reports that measure referring traffic and lead/ conversion to your websites. 

Integrate Social Media with Search Engine Optimisation 

Search engine optimization and social media marketing are now like fingers of same hand. You need to keep your search engine optimization strategy and social media marketing strategy on same page in the same direction to enhance better results.  Every social media marketing campaign should have optimized keywords that attract more user engagement and thereby more leads/ conversions. 

SoLoMo - Social Local and Mobile

Now it is the era of social, local and mobile. No local business can survive without social media and mobile platforms. Make your social media strategy for mobile users as social media marketing campaigns are never complete without mobile users. The increased use of Smartphone and tablets make it really important for you to create social media campaign that goes well with mobile phones.

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How to be successful on social media ?

Social Media is a wonder world where people spend hours of time each day updating status, sharing news, interacting with friends and connecting with new people. To manage social media effectively everyone needs a social media plan.

Know your connections and interest

It is always important to know who your connections are on each social network. The specific set of interests your connections share with you in each social network. Create content based on your connections and their interest. Share the content with specific connections who are interested in the particular content you are sharing and it will help your content reach virally to more people with same interest.

Social media is like word of mouth and it is highly important to share content that is of interest to users. Keep in mind that people care about topics that are of interest to them.

Know when to share

Knowing your social media contacts as well as their interest is important but it is also important to know when to share content on social media website. Social media is all about engagement and it is therefore important to share content at right time.

Measure your success

It is important for professionals to measure the success of their social media platforms. Use a social media tool to measure your social media success.

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Innovative Social Media Browser for latest Internet News, Updates and Blog Posts

There was always the need for a social web browser as we all use a lot of social media and social networking as part of our day to day life. Flock was previously claimed to be a social browser but lately users lost interest in flock. One of the possible reasons that made users to leave flock was the frequent crash of the browser.

I think RockMelt won’t have the crash issue. RockMelt is a Chromium project based web browser. RockMelt has surely set up the path for social web browsers (I do say the future of internet browsers). The Internet Explorer 9 which is in its beta stage is going to use pining feature (to pin websites means to grab websites from the tab and drag them down to the taskbar). This feature won’t make IE9 a browser with social integration even though the pining feature is cool.

The registration to the new browser is simple and it is via Facebook authorization. I liked the idea of using a social network for registration purpose. The new browser has already become popular by the name “Facebook Browser”. The browser has already been a viral success as we can already see tons of tweets and likes for the brand new browser. Let us know listen to what the RockMelt team have to say about their brand new social web browser.

Some limitations of RockMelt are:

1) As of now RockMelt supports Google as the default search engine.

2) RockMelt loads a facebook application everytime it is loaded. The browser is using facebook extensively. This helps facebook to know everything you do on the web starting from search to which all pages you visit including all your social media accounts. Moreover we have already accepted RockMelt to share information with facebook when we accepted the facebook integration to download the browser.

RockMelt might be a perfect social web browser even-though they have some limitation now. RockMelt is in its beta stages and I do think that the development team might be planning to implement ways to improve privacy as well user experience of the new social browser.

According to the developers

RockMelt does more than just navigate Web pages. It makes it easy for you to do the things you do every single day on the Web: share and keep up with your friends, stay up-to-date on news and information, and search.

The main question the social web browser raises is “Will RockMelt be able to gain the market share with so many browsers out there?"

My original post on RockMelt appeared in www.sexysocialmedia.com - Is RockMelt the Future Internet Browser?

The Importance of SEO Services

Search Engine Optimisation services is all about improving the visibility of a website and its webpages in search engines like Google, Bing, Yahoo etc. Search Engine Optimisation (SEO) will also improve the traffic to the website that is well optimised for search engines as users can easily find the website whenever they perform a search through search engines. Optimizing content is highly important as to refine your website to secure a strong presence in search engines. Onsite and Offsite SEO tactics are used by search engine optimisation consultants to make your website shown for relevant searches made on search engines. Each website is unique in its features and a better SEO consultant knows to optimise each website according to the need.

Onsite SEO (On-page SEO) is done on the website while Offsite SEO (Off-page SEO) is done outside the website. An effective search engine optimisation strategy is highly important to optimise any website. The major tasks an SEO consultant performs on the website are:

1) Website Analysis to perform Search Engine Optimisation (SEO)
2) Keyword Research
3) Competitor Analysis
4) Content Optimisation
5) Title and Meta Tag Optimisation
6) Google Analytics Set Up
7) Robots.txt and XML sitemap creation
8) Link Building Campaign
9) Content Marketing
10) Social Media Marketing

If you follow the above 10 steps correctly then you can easily make your website rank in Search Engine Result Pages (SERP's).

Read : Why to hire a professional SEO consultant ?

If you want to perform SEO for your website then contact me cijo_abraham@yahoo.com or call me at 00919037490982