Google interest-based advertising launched

Google has launched its interest-based advertising beta version. This will help the publishers to choose whether to increase their brand awareness or to increase their ad responses. The success of a campaign will increase as well as it should increase the earnings as advertiser participation increases. This interest-based advertising is a big news for all. The beta version is expected to run till late 2009. I am planning to test out the Google interest-based advertising beta version. I am waiting for some reviews.